Press Release 18th September 2012


cinec – International Trade Fair for Cine Equipment and Technology
22 -  24 September 2012
MOC Munich, Germany

cineCongress – The Future of Cinematography
21 September, ARRI cinema Munich
22 - 24 September, MOC Munich

cinec 2012 – Significant changes in the film industry

Only four days to go until the 9th cinec opens in the MOC Events Center:
177 Participants, a highly specialised list of exhibitors, the trendsetting cineCongress and the presentation of the cinecAwards during a state reception in the Kaisersaal of Munich’s residence by the Deputy Prime Minister of Bavaria and Bavarian Minister of Economic Affairs, Infrastructure, Transport and Technology, Martin Zeil.

The speakers of the cineCongress will take a glance into the future. Already one day before the start of the show, significant changes in film technology will be addressed in the ARRI cinema: Topics like the stronger influence of IT technology, extended color spaces for cinema applications, improved ways of shooting and projecting through more pixels or more frames per second dominate the debate at the moment.

The hot topic 4K will also be discussed on Sunday. How “real 4k” can be produced will be shown in a Band Pro Munich presentation with the Oscar winner Vilmos Zsigmond – and can be discussed with him afterwards. The topics „Bocket“, „Colors“, „Available Light“, „Black and White“, Skin Tones“ and „Beauty Shots“ in 4K will be demonstrated in a screening of the Bottrilogy by Martin Kreitl of MKMedia Production; Martin Kreitl and DOP Philippe Ros will be available for questions and answers afterwards.

Further important topics that are dealt with at the cineCongress are education, the organisation of an efficient and affordable workflow in production and the use of LEDs.

In 2010, Stereo 3D was the hot topic; nowadays, some people refer to it as short-lived hype.  But numbers tell something else: last year, every ninth film was released also as 3D-version and almost every fourth cinema ticket was bought for a 3D movie. The cinematographer and 3D expert Alaric Hamacher will therefore take a close look at the current situation. Afterwards, selected Stereo 3D productions will be presented and awarded the UP3D Excellence Award.

The future of media is interactive, cross media, smart, and mobile. What this means for the film industry, will be treated in the MOC on Monday.

The exhibitors’ offers in hall 2 and 3 also reflect the changes and convergences in the new digital film and TV industry: from production equipment for iPhones to high end cameras, from classical lighting to LEDs, plasma and laser solutions, from support for flexible camera systems to (High)Techno Cranes or underwater and aerial camera mounts, and solutions for postproduction and digital archiving – many real innovations will be shown and can be tested hands-on.

As DOP Klaus Merkel said: „The digital techniques create ways of shooting and working which we had not known before, and they will change the viewing habits of the audience more than any other development in film and TV before. It is a thrilling time for all of us – congresses like the cineCongress therefore help to intensify the exchange of views and to enhance the open-mindedness and embracing of new ideas in practice.”

Come and see, come and discuss, come and learn!
Visitor registration at – Visiting – Visitor Registration

Press releases of our exhibitors at – Press area – press releases

Peter Hartig,  
Tel.: +49 - (0)951 - 2974.6955

Contact persons:       
Angelika Albrecht,       
Bettina Wagner,       
Tel.: +49 – (0)89 - 27294820


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