Press Release 3rd August 2012


cinec – International Trade Fair for Cine Equipment and Technology
22 -  24 September 2012
MOC Munich, Germany

Building bridges between art and technology
Up close with the industry: Innovative and best practice for the production of moving images will be presented at the cinec in Munich, Germany, from 22nd – 24th September 2012.

Numerous debates within the last weeks have shown: It is essential for everybody who creates moving images to be closely involved with the industry and not to lose this connection.

This connection can easily be established or renewed this fall, when Europe’s leading International Trade Show for Cine Equipment and Technology takes place. 150 exhibitors from 15 countries will present their innovative and established equipment for film, TV and video production. A quarter of the exhibitors will be on their home turf, as Munich remains one of the most important centers for motion picture technology and Munich based companies such as Arri, Sachtler, Panther, GFM or P+S Technik are represented worldwide.

And not only the best-known brands are part of the cinec. A number of young enterprises such as Campilots, DopChoice or Weisscam had introduced themselves to the industry at cinec and now belong to its regular exhibitors. Once again, cinec therefore offers special conditions for start-ups this year.

An extensive seminar program with talks, discussions and current making-ofs will build the bridge between art and technology. The main topics will deal with the high standards of technology, the ensuing possibilities, and the new paths which are opening up for the moving image through digitalisation. The program will cover future technologies such as higher frame rates, laser projection, LED-based lighting as well as the significance of creativity and quality of images. Current topics such as the new media usage, second screen, HbbTV and trends in smart TV will be discussed on Monday.

The innovative spirit is also shown in the variety of new technologies, which make breathtaking perspectives possible – especially aerial shots, as it can for example be seen in German cinemas at the moment in the documentary “Bavaria – Traumreise durch Bayern”. Joseph Vilsmaier’s tribute to his home country has not received the best reviews, but the aerial shots have been given much credit. The whole range of possibilities in this field will be shown by five exhibitors at the cinec. “Hall II could almost be called ‘hangar II’”, says Angelika Albrecht, organizer of the cinec.

One highlight of the cinec will be the State Reception in the Kaisersaal of Munich’s Residence on Sunday, 23rd September. Here, the Society of CineTechnik Bayern e.V. will award the best innovations with the renowned cinecAwards.

Come and see – in the MOC Events Center in Munich from 22nd – 24th September 2012.

Contact persons:       
Angelika Albrecht,       
Bettina Wagner,       
Tel.: +49 – (0)89 - 27294820


Download this press release (pdf, 200 KB)