Press Release 30th July 2014
cinec – International Trade Fair for Cine Equipment and Technology
21st - 23rd September 2014
MOC Munich, Germany
Three days filled with technology, discussion and creativity
After many years of following developments in digital technology a recent counter trend has become noticeable amongst the Cine Equipment and Technology professionals whereby lenses and optics have come into the spotlight. Whilst it is acknowledged that digital technology cuts production costs, it also brings its own challenges notably in the area of archiving. The trade fair cinec and the accompanying cineCongress will provide a forum for experts to explore and discuss new developments on a wide range of topics including those mentioned above as well as opportunities to socialise in lavish surroundings.
"Optics, especially old ones, as an essential element of visual design are currently in the focus of the film professionals” is how Angelika Albrecht described the ongoing trend. A survey has been undertaken amongst Cinematographers, who were asked for a wishlist of new features and future developments and the HFF - University of Television and Film Munich will present the results of the survey in the ancillary programme on the day preceding the trade fair.
Cinec will attract the key manufacturers and experts in refurbishing optics as well as the most prominent providers of complete camera systems. These will include the "local hero", ARRI as well as prominent overseas players such as SONY and RED DIGITAL who will have their own stands at the Fair. Specialized dealers and system houses such as TELTEC will also be present. TELTEC will build the ‘Moving Picture Pavilion’ which will showcase other important camera manufacturers such as Panasonic, Canon and Aja (German premiere).
Optics and cameras as well as the related support industry are covered by the trade fair. This ranges from camera equipment, lighting, storage, editing systems, and post production to compatible software for the digital hardware. A comparatively new innovation in the film industry is the use of drones. These are becoming increasingly used as a cost cutter for special effects and aerial shots and the shots can then be watched in 3D with glasses such as Cinemizer from Zeiss. It might even be that drones could be flying around the fair hall (subject to approval from the relevant authorities). The trade fair in Munich also provides first hand vocational information from many professional associations such as the BVK who are the German Society of Cinematographers. International organizations such as IMAGO have been meeting at the cinec for several years whilst British Cinematographers from the London Pinewood studios and American Cinematographers and Film and Digital Times also participate in cinec.
Ancillary program, cineCongress, Award show
A consequence of the advancement of digitalization is that the products become more and more similar to the point that differences are hardly visible to the naked eye. Today, quality characteristics are easy and clear handling, robustness and low susceptibility for errors.
“Hands on” and test yourself is the name of the game – for that reason there will be a cineCamp in Hall II that will also provide an opportunity for exhibitors to test their hardware for compatibility.
An extensive ancillary program will once again supplement this year’s trade fair. The title of the congress is “The Future of Cinematography – Creativity in Digital Times”. It will focus amongst other things on quality assurance and evaluation of audiovisual content, the role of the objectives at shots, the interaction between camera/sensor, colour space, resolution and dynamics, the role of light for highlighting and illuminating, and its influence on the colour rendering, and last but not least the role of sound in the new media. There will, in addition be technical sessions and panel discussions.
The cinecAward ceremony will once again form the glamorous highlight of this year’s event. The association Cine Technik Bayern e.V. (CTB) will award the prize for pioneering and innovative achievements in the different areas of film technology to exhibitors at the cinec. The Award show will be held in the glorious Kaisersaal of the Residenz in Munich – ”a rare privilege which witnesses the importance of the cinec” – trade fair manager Mrs. Albrecht was happy to say.
The tenth anniversary staging of cinec – International Trade Fair for Cine Equipment and Technology – will take place from 21st to 23rd September in Munich, Germany.
The registration process for exhibitors is on – most of the exhibition space is already booked. Visitors who register up to the end of August will get a daily ticket for just 15 Euro.
The exhibition brochure and additional information as well as a short presentation about the development of the fair can be found at www.cinec.de/en.
information please contact the trade fair management in Munich.
phone: +49 – (0)89 – 27294820
Download this press release (pdf, 92 KB)