Press Release 08th December 2015


cinec – International Trade Fair for Cine Equipment and Technology
17th -  19th September 2016
MOC Munich, Germany

Digitalisation - a Challenge for the Film Industry

The film industry is facing the same challenges as other businesses in adapting to developments in Digitalisation. Movies aren't just shown in cinemas as modern audiences want to view on their home cinema equipment and even on their mobile devices. Now is the time to meet the demands of the modern consumer and to look at embracing new developments such as Big data, Cloud, and mobile computing. The specialised trade fair cinec provides the ideal market place and forum for all professional film makers. Registration for the event in autumn 2016 has now begun.

In the past few years, 3D-movies and 4k-technologies were in the spotlight. Today, however, it might be argued that 3D is suitable for only some genres of film due to adverse audience feedback. On the other hand, the jury is still out on the application of high resolution 4k-technology. The question of film transfer to new media is perennial as the film industry looks for the best means of showing movies on old and new televisual devices. The keywords “High Dynamic Range” (HDR), “Wide Colour Gamut” (WDG), and “Higher Frame Rate” (HFR) are being discussed as the basic components for digital cinema and the forthcoming Ultra High Definition (UHD) TV. Now it is time to set the course as the process of standardisation is in the spotlight.

The question of the best means of distribution will remain at least for the digital film footage but developments in IT provide opportunities as well as challenges and Cloud-based strategies might provide new opportunities for distribution. Video-on-Demand (VoD), Subscription-Video-on-Demand (SVoD), Transactional-Video-on-Demand (TVoD), Advertiser supported Video-on-Demand (AdVoD), and Electronic Sell Through (EST) are the new sales platforms.

New competitors for film distribution such as Amazon, Netflix, or Watchever are all engaged in well-funded ventures and have already developed subscription models for the customers to get movies cost-efficiently to screens at home. Apple's iTune store offers users movies with the right to view on their mobile device as often as they want.
Cinec will be held for the eleventh time in Munich in September 2016 and will provide a market place as well as a venue to explore questions surrounding cine technology. Last year, more than 180 exhibitors attracted about 4000 visitors - 40% internationals. This makes cinec one of the most important leading trade shows for cine equipment and technology in Europe.

Once again, several ancillary events like the cineCongress are planned but the highlight will surely be the ceremony of the cinecAwards, which last year were presented by Ilse Aigner, Bavaria's Minister of State for Economic Affairs and Media, Energy and Technology.

At this ceremony, supported by the Bavarian State Government, the CineTechnik Bayern eV (CTB) awards outstanding and innovative achievements in cine technology. Every exhibitor and co-exhibitor of the cinec whose innovations will be judged during the trade fair is free to participate in the awards competition. Last year's winners included Aaton, ARRI, Campilots, Cook Optics, Dedo Weigert, Kino Flo, Vantage, and Zeiss.

The cinec trade fair provides a marketplace as well as a forum for gathering information, networking, and brainstorming to all professionals engaged in the moving pictures industry, from creation to utilisation. Together with commercial considerations, the “user experience” remains paramount - films need to provide beautiful pictures or touching stories and these can be enhanced by top class equipment with new technical developments working together with artistic creativity in the art of film-making.

The registration process for cinec 2016 has begun and early birds will be given a special prize. The exhibitor brochure and all information about last year's trade fair can be found at

Angelika Albrecht,       
Tel.: +49 – (0)89 – 27294820

Best regards,
Angelika Albrecht
Albrecht GmbH


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