Press Release 30th June 2016
cinec – International Trade Fair for Cine Equipment and Technology
cinec: Hightec and Hidden Stars
17th - 19th September 2016
MOC Munich, Germany
In 1948, Alfred Hitchcock stunned the world with Rope: an intimate play-like thriller seemingly filmed in real time. The director had to create the illusion that this film was made without cuts as back then, the film reel had to be replaced every ten minutes. Last year, Sebastian Schipper delighted viewers with his feature film Victoria: the story of a bank robbery, told in a single 140-minute sequence shot. Whilst Hitchcock worked completely in the studio, Schipper’s cinematographer Sturla Brandth GrÝvlen’s masterpiece was filmed on the roads of Berlin at night.
The multi-awarded Victoria is just one example of how radically film technology has advanced at breathtaking speed in recent years. Recording capacity and resolution continue to push the boundaries, higher frame rates are enhancing the viewing experience, multicopter and other drones have unfettered the camera and allowed new perspectives. While "Virtual Reality" is the keyword of today, the formerly much vaunted 3D stereography, whilst declared dead by many, is still making money in the multiplex cinemas.
All aspects of the film industry will be covered in Munich in mid-September. The “city of film” has always been a center of the Moving Image and the south of Germany is home to many manufacturers with famous names. A leading light is of course ARRI – hardly anything that strives for a “cinema-look” is made without their equipment today: from the cult series Game of Thrones to the recent Academy Award-winners like The Revenant, Spotlight or Mad Max: Fury Road - and indeed all nominees for the Best Foreign Language Film. Another key player is Vantage whose anamorphic lenses were recently used at international productions like Bridge of Spies, The Boy and Independence Day: Resurgence – as they were previously in the original Independence Day in 1996. The list goes on with MovieTech and Panther with dollies and cranes, Carl Zeiss with optics, Dedo Weigert with innovative LED technology and Denz with high precision parts for the camera and high-tech industries.
It is no wonder that the industry has its own special exhibition every two years where technicians and filmmakers meet at cinec. This is far from being just a Germans national event as half of the exhibitors come from abroad, with famous names, too, such as J.L Fisher, Cooke, Aaton, CW Sonderoptic, Panavision or Technocrane. System houses like Lightequip or Teltec and rental companies like Ludwig Kameraverleih complete together with their renowned partners the range. There may be bigger shows, but there is hardly another focusing as much on the needs and developments of those who are professionally occupied with the Moving Image. That’s why cinec attracts visitors from all around the world, who want to get a comprehensive impression of the state of the art of film technology.
And cinec is no longer just about cinema: moving images flood the most diverse distribution channels from cellphone videos over UHD-TV to the big screen. How much these practices have become the norm is becoming apparent at the European Football Championship, where remote-controlled cameras on cables above the pitch as well as digital animations provide the perfect overview.
Where so much knowledge and experience converge, is the perfect place to compare and evaluate the developments. The cinecAwards are presented in several categories at the fair. The awards ceremony in the Imperial Hall of the Munich Residence will again be a highlight of the show. In addition to that, the cineCongress provides a platform for discussing the hottest topics as well as networking.
Interested exhibitors can still register, all information can be found in the exhibitor area at www.cinec.de/en.
The visitor registration is also already open: Visitors who register online now will benefit from the Early Bird rate.
For further information please contact the exhibition team in Munich:
Angelika Albrecht, Vlatko Stojanov
Phone: 0049 – (0)89 – 27294820, email@example.com
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